D2C silver jewellery startup GIVA raised $4.8 million debt funding from venture debt firm Alteria Capital. The capital will be used by GIVA to manage its inventory and increase its offline presence in India.
Through its website, physical stores, and online marketplaces, GIVA offers silver, oxidised silver, gold-coated, and rose gold-coated jewellery for sale to customers all over India. The startup primarily caters to females between the ages of 24 and 45.
In order to create jewellery, GIVA’s internal team collaborates with a network of influencers to develop designs that are then distributed to independent manufacturers, according to Agarwal. The startup conducts quality-checks after receiving these jewelery items from manufacturers to make sure the metal is pure, the stones are properly set, and the jewellery is free of tarnishing and scratches.
According to the startup, consumers can purchase jewellery made of 92.5% silver with a six-month warranty against breakage. Aditya Birla Group, India Quotient, Sixth Sense Ventures, A91 Ventures, Founder Bank Capital, Anicut Angel Fund, and the creators of ShareChat and First Cheque are just a few of the investors in GIVA.
