Dubai-based fintech startup Xare has launched an initiative aimed at promoting and celebrating women-led businesses. The initiative titled XareHerWins, launched on International Women’s Day, aims to showcase small women-led businesses on Xare’s platform for free and provide them with marketing support to advance their growth, said a statement by Zawya.
According to the statement, the campaign is open to all women-owned small businesses in a variety of industries, including clothing, home decor, jewellery, and others. XARE is a user-generated finance platform that allows anyone to shop on it using a credit or debit card that has been shared with them. Padmini Gupta and Milind Singh founded it in 2021. Women-owned small businesses interested in participating in the initiative can fill out this form.
