Swiggy, one of India’s leading food delivery platforms, has rebranded its subscription-based grocery delivery service, SuprDaily, as “InsanelyGood.” The move comes as part of Swiggy’s broader strategy to expand its presence in the grocery delivery market and strengthen its position in the industry.
InsanelyGood, which was earlier known as SuprDaily, was launched in 2017 and has since become one of the leading players in the subscription-based grocery delivery segment. The platform offers daily deliveries of essential items such as milk, bread, eggs, and other household essentials, with a focus on convenience and reliability.
The rebranding of SuprDaily as InsanelyGood is aimed at giving the platform a fresh identity and positioning it as a premium offering in the grocery delivery market. The new brand identity is also expected to appeal to a wider audience and help Swiggy expand its customer base in the segment.
Speaking about the rebranding, Srivats TS, Vice President – Marketing at Swiggy, said, “InsanelyGood is a reflection of our vision to build the most loved consumer brands in India. We want to make grocery delivery convenient, affordable, and delightful for our customers, and the rebranding of SuprDaily as InsanelyGood is a step in that direction.”
As part of the rebranding, InsanelyGood will also be launching a range of new products and services aimed at enhancing the overall grocery delivery experience. These include new delivery options such as same-day and express delivery, as well as the introduction of premium products and exclusive offers for subscribers.
The rebranding of SuprDaily as InsanelyGood comes at a time when the grocery delivery market in India is growing at a rapid pace. With the pandemic accelerating the shift towards online shopping and home delivery, the market is expected to reach new heights in the coming years.
Swiggy’s move to expand its presence in the grocery delivery market is in line with its broader strategy to diversify its business and become a one-stop-shop for customers’ needs. The company has been investing heavily in various segments such as cloud kitchens, hyperlocal delivery, and now grocery delivery, to strengthen its position in the industry.
The rebranding of SuprDaily as InsanelyGood is a significant milestone for Swiggy and is expected to drive growth and customer engagement for the platform. With its focus on convenience, affordability, and reliability, InsanelyGood is well-positioned to capture a significant share of the growing grocery delivery market in India.
