Healthcare startup in KSA, Labayh, acquired Abu Dhabi-based meditation app Nafas. According to Labayh, the acquisition deal fits into the company’s strategy of providing a one-of-a-kind experience for customers in order to contribute to the advancement of psychological well-being in the Arab world. At the same time, the acquisition deal maintains the diversification of the company’s business portfolio and services.
The Nafas application, according to a statement, includes more than 300 audio clips in the field of meditation and psychological well-being in the Arab world. The app uses mechanisms approved by experts and specialists to help people cope with anxiety and stress, control mental and physical stress, and improve sleep quality. Labayh will use its strong presence and widespread in the Kingdom of Saudi Arabia and other countries to help it penetrate new markets and expand its customer base by reaching a new segment under the terms of the agreement.
