Oral care company Perfora found itself at the centre of a social media trolling campaign after it praised one of its employees, Sonu, for working through the night to resolve a critical issue.
Perfora’s tweet read, “We’re proud of our team members who work tirelessly to solve problems for our customers. Shoutout to Sonu for working a sleepless night to fix a critical issue!”
However, instead of garnering praise, the tweet was met with an onslaught of sarcastic comments and memes, with some users questioning the company’s work culture and ethics. One user tweeted, “So, Perfora’s work culture is to make employees work sleepless nights? Great going!” while another commented, “Wow, congratulations on exploiting your employees for cheap PR.”
The trolling campaign quickly gained momentum, with several users using the hashtag #PerforaTrolls to share their thoughts on the company’s tweet. The incident even made headlines in several news outlets, further highlighting the negative attention Perfora received.
The incident serves as a cautionary tale for companies that seek to recognize and appreciate their employees publicly. While Perfora’s intentions were noble, the trolling campaign demonstrates the importance of understanding the nuances of social media and being mindful of how such posts can be perceived by the public.