D2C superfoods startup Nourish You raised 2 million in Seed led by actor Samantha Ruth Prabhu where angel investors Triumph Group’s Y Janardhana Rao, Darwinbox cofounder Rohit Chennamaneni, and Zerodha’s Nikhil Kamath, among others also participated.
“Investing in Nourish You was a natural progression because I had been using their products for quite some time… I believe that Nourish You can add value while also improving the health of consumers and the environment. “I’m excited to be a part of their innovative and sustainable business approach,” Ruth Prabhu said.
Nourish You cofounder Krishna Reddy commented on the news, saying, “We welcome Samantha to the Nourish You family; her thoughts on ancient foods are well aligned with ours… We believe that our collaboration with Samantha will help us strengthen our market position as we tell the story of India’s superfood growth.”
Through its website and ecommerce marketplaces, Nourish You sells healthy snacks as well as quinoa and chia seed-based products.
This is not the first time the actor has backed a startup. Prabhu began her investor journey last year by investing an undisclosed amount of capital in SustainKart, a Hyderabad-based ecommerce platform for sustainable products.
Prabhu and Sushruthi Krishna have also cofounded Saaki, a D2C apparel brand for women, in 2020. Slurrp Farm and The Whole Truth compete with the startup across categories.
