After months of delay, Netflix’s ad-supported plan has finally made its way to Apple TV. The streaming giant has been testing its new advertising model for some time now, and this latest move is seen as a significant step forward for the company.
According to reports, the new ad-supported plan will allow users to access a limited selection of Netflix’s content for free, with ads inserted in between. This model is expected to attract more users to the platform, while also giving advertisers a new way to reach potential customers.
Netflix had initially planned to launch the ad-supported plan in the second half of 2021, but the rollout was delayed due to technical issues. However, the company has now overcome these hurdles and is ready to bring its new model to a wider audience.
The move to Apple TV is also significant, as it marks Netflix’s entry into the world of connected TVs. Apple TV is one of the most popular streaming devices on the market, and the addition of Netflix’s ad-supported plan is expected to give the platform a significant boost.
Apple TV has been a key target for us, as we believe it offers a unique opportunity to reach a new audience,” said a spokesperson for Netflix. “We’re thrilled to finally bring our ad-supported plan to Apple TV users, and we’re confident that it will be a great success.”
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The ad-supported plan is just one of several new initiatives that Netflix has been working on in recent months. The company is also investing heavily in original content, with a number of high-profile projects currently in development.
Despite facing increasing competition from other streaming services, such as Disney+ and HBO Max, Netflix remains the dominant player in the industry. With the launch of its ad-supported plan on Apple TV, the company is set to further cement its position as the go-to destination for streaming content.
