Indian meme marketing startup Wubba Lubba Dub Dub (WLDD) raised $1.25 million in Seed from Negen Capital. The startup said that the funding will be used to accelerate growth.
“We understand that in the new world digital IPs are a natural extension of a business, having built multiple IPs over the last 5 years this is where the world is heading we are at 8 million followers across our digital IPs and we plan to grow it to 80 million in the next 5 years!” said Vivekanand Kilari, cofounder and chief meme officer, WLDD.
An increasing amount of content innovation by creators has transformed the concept of digital marketing. According to a Zefmo report, the Indian content influencer marketing sector is expected to reach INR 3,000 Cr in FY24.
Last January, Content Engineers, a film and digital studio startup, raised $50 million from Veear Projects Inc. In addition, in order to capitalise on the country’s growing NFT craze, meme-creation platform MemeChat has announced the launch of The Meme Club in January 2022.
