YouTube will begin pre-selling NFL Sunday Ticket subscriptions. The add-on is available to subscribers of the YouTube TV Base plan for $249 per season. During the presales, the company is also offering NFL Sunday Ticket and NFL RedZone bundles for $289 for the season.
When the presale period ends on June 6, the streaming service will raise the price of both of these packages by $100. All local, national, and out-of-market games will be available to users.
In comparison, DirecTV, which has had the rights to stream NFL Sunday Ticket since 1994, charges $293.94 per season for the base package and $395.94 per season for the NFL Sunday Ticket Max package, which includes additional content.
YouTube began selling subscriptions to other streaming providers last year through its Primetime Channels offering, which is distinct from YouTube TV add-ons. The Google-owned service will also sell NFL Sunday Ticket through this store for $349 in advance and $449 at retail. The NFL Sunday Ticket and NFL RedZone bundle will be $389 during the presale period and $489 thereafter.
Last December, YouTube acquired the streaming rights to NFL Sunday Ticket in a deal that reportedly cost Google $2 billion per season.
The company announced last month an early access feature called “Multiviews.” It allows users to view multiple streams on one screen in a mosaic format. YouTube has stated that this function will be enabled for NFL Sunday Ticket streaming.
In addition, the company promises a slew of features such as unlimited DVR storage, personalised recommendations, the ability to view key plays, NFL Fantasy data, real-time stats, and the ability to hide spoilers on YouTube TV. Primetime Channels will also get multiview and key plays features.
“Users who subscribe through Primetime Channels will see live NFL games prominently featured in their feeds, allowing them to jump right into the action on game days, directly on YouTube.” “We are also working on adding shopping integrations so that viewers can easily buy merchandise to support their teams, as well as social features that YouTube users are already accustomed to, such as chat, polls, and more,” the company said in its announcement.