Purplle raised $50-60 million in funds from AIDA

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Ecommerce platform Purplle raised $50-60 million in funds from the sovereign fund, Abu Dhabi Investment Authority (ADIA).

The ADIA investment is a continuation of the previously disclosed Series E transaction, and the Emirati sovereign fund has acquired a portion of JSW’s equity. ADIA, by the way, is also making a small initial investment in Purplle.

Purplle is also hoping to grow its physical base in order to become omnichannel, as well as acquire a handful of businesses in the process. Purplle sells beauty items and gadgets. Plum, WOW Skin Science, mCaffeine, Maybelline, and SUGAR Cosmetics are among the D2C brands available on its marketplace. The unicorn claims to have over 1,000 companies and 60,000 products listed on its site. It also claims 7 million users.

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Purplle raised $50-60 million in funds from AIDA

Ecommerce platform Purplle raised $50-60 million in funds from the sovereign fund, Abu Dhabi Investment Authority (ADIA).

The ADIA investment is a continuation of the previously disclosed Series E transaction, and the Emirati sovereign fund has acquired a portion of JSW’s equity. ADIA, by the way, is also making a small initial investment in Purplle.

Purplle is also hoping to grow its physical base in order to become omnichannel, as well as acquire a handful of businesses in the process. Purplle sells beauty items and gadgets. Plum, WOW Skin Science, mCaffeine, Maybelline, and SUGAR Cosmetics are among the D2C brands available on its marketplace. The unicorn claims to have over 1,000 companies and 60,000 products listed on its site. It also claims 7 million users.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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