Over the past decade the telecommunications industry has had to diversify the ways it earns revenue – largely to remain relevant with the rapid rate of change in not only technology but consumer behaviour and needs.
The next part of this evolution is the collaboration of telecommunications and blockchain to address the various needs by consumers who are constantly evolving. Blockchain is able to facilitate transactions and onboarding of people into different services including finance. This can also easily be extended to enterprises that are faced with challenges at lightning speed and successfully tackling these could be the difference between success and failure.
Realizing this EMG is ready to shake up the telecoms industry. EMG is founded and supported by Emeldi Group, which has been providing technology services to the world’s largest telecoms companies and has also partnered with household names for over 20 years. The group employs over 200 highly experienced software engineers and has millions of active users worldwide.
“Blockchain is one of the most widely-discussed technologies globally. There is no industry or market that shouldn’t be excited about its potential. The technology has multiple use cases, proof-of-concepts, as well as fully fledged businesses emerging at an increasing pace,” says Mark Bystriansky, founder and CEO of EMG.
The reality is that the future of the Telecom industry could very well be a decentralized one. Allowing consumers to contribute to a global mobile network and benefit from their contribution. However, the start to this global network could be closer than you think. EMG recently created its Super App. This omnichannel decentralized super app is forming the basis of what could be the next normal in Web3 – offering an all-in-one destination for instant messaging, video calls, e-commerce, customer relationship management (CRM), mobile money transfer and peer-to-peer transactions.
The success for greater adoption of the digital assets industry as whole is dependent on education and real-life use cases. “Technology must be useful and if it serves more than one need in a single space – today’s consumers will gravitate toward it more. In developing countries with low or no connectivity where some may not even have 4G, getting data to download multiple apps on a smartphone is super expensive,” adds Mark. “It is with this understanding that we set out to create our one-stop shop Super App.”
The EMG Super App allows users to stay connected with loved ones, shop for the latest products and quickly transfer money, all in one place. It also offers a secure and decentralized platform for storing and managing digital assets, including crypto assets; a seamless and user-friendly interface for making voice and video calls; sending messages, media and creating group chats; and an integrated e-commerce platform with a wide range of products and services available for purchase using the EMG Coin – a utility token that facilitates transactions within the app.
The race to build a do-everything platform is definitely heating up, with Elon Musk, wanting a piece of the pie too. According to Gartner by 2027, more than 50% of the global population is expected to be daily active users of multiple super apps. Additionally, Gartner expects that the super app concept will expand to include both enterprise mobile and desktop experiences, which include workflow, collaboration and messaging platforms.
“Our goal is to bridge the massive gap in providing last-mile access to digital finance, reduce the high cost of ownership of mobile devices, enhance the ease of instant mobile messaging communications and provide multiple service options through a one-stop digital e-commerce mobile application with extensible APIs for auxiliary integration to other lifestyle services like GameFi, sports betting, virtual gift cards, e-bill payment and more, which are major pain points for low and medium income countries in places like Africa. We believe that we are uniquely positioned to bring positive Web3 blockchain technology adoption to the telecom industry via our products and services. Resulting in significant benefits for the unconnected and bankless populations throughout Africa, the Telco Super App launches in 2023, with plans for expansion to other world regions in 2024 and 2025.
EMG research is developing several ongoing Web3 applications in parallel. With these applications, EMG is targeting its current European mobile operator customers (T-Mobile, O2 Telefonica, Tesco Mobile, etc.) One application will provide a loyalty rewards program via NFT smart contracts. “We are partnered with Polygon and our solution is designed for using smart contracts to enable a one-click authentication process featuring SSI customer authentication and full Know Your Customer (KYC) compliance that is legally binding within the European Union.
There is no question about the value that the super app offers with its market size estimated to be worth as much as $718.0 Billion by 2032 according to Brainy Insights. “With businesses streamlining and challenging economic conditions we think that super apps will continue to be built and incorporate more and more services with additional functionalities to customize your super app experience,” concludes Mark.