Yulu, the prominent electric mobility startup known for its blue-colored rental electric bikes (ebikes), has launched a new model called Yulu Wynn, allowing customers to experience the ownership of their bikes. After operating as a mobility-as-a-service provider for nearly six years, Yulu has introduced the low-speed ebike model to cater to the growing demand from users.
Priced at INR 55,555, Yulu Wynn offers a maximum speed of 25 km per hour. However, the battery and core software stack are not included in the price and must be purchased separately through a subscription. Yulu CEO Amit Gupta stated that customers buying Yulu Wynn will receive a smart mobility pack through a monthly subscription ranging from INR 500 to INR 899. This subscription will provide access to Yulu’s battery swapping stations and the company’s connected tech platform.
The decision to enter the ownership market was prompted by numerous inquiries from Yulu users who expressed interest in owning their bikes. Gupta emphasized that Yulu’s superior scooter technology and battery swapping network address the challenges of range anxiety and outdated battery technology faced by EV owners in the market.
Yulu Wynn, manufactured by Bajaj Auto, has a payload capacity of 100 kg and offers keyless access through the Yulu mobile app. While Yulu faces competition from established players like Ola Electric, Ather Energy, and TVS Motor in the high-speed escooter market, the startup aims to differentiate itself with its unique battery swapping network and connected features.
Yulu is planning to expand its presence to cities like Hyderabad, Kolkata, and Chennai, in addition to its current operations in Bengaluru, Delhi NCR, and Mumbai. The startup has already started accepting orders for Yulu Wynn and plans to commence full-fledged deliveries in the coming week.
With the Indian market witnessing a surge in EV registrations, Yulu’s foray into ownership models aligns with the growing popularity of electric two-wheelers. The startup aims to provide a delightful experience to customers while addressing their charging needs through options like smart chargers for home charging.
In September 2022, Yulu raised $82 million (INR 653 crore) in its Series B funding round, with participation from Magna International and Bajaj Auto, indicating strong investor confidence in the company’s growth potential.