Swiggy, in a move to support its restaurant partners in making informed expansion decisions, has introduced a dashboard called Network Expansion Insights. This dashboard will provide partner restaurants with valuable insights derived from Swiggy’s data, helping them select the ideal location for their next outlet, the company stated.
Swiggy Empowering Restaurants with Data-driven Decisions
The Network Expansion Insights dashboard allows restaurant partners to access an interface where they can specify their preferred cuisine, price range, and geographic areas of interest. Using this information, the dashboard generates a comprehensive list of potential expansion locations ranked by their viability and potential for success in cities across India.
Swiggy CEO’s Perspective on Enabling Success for Restaurant Partners
Swiggy’s food marketplace CEO, Rohit Kapoor, emphasized the importance of restaurant partners’ success for the growth of the platform. He highlighted the innovative nature of the Network Expansion Insights dashboard. Also providing restaurant partners with essential data to strategically select ideal locations for their outlets. This empowers them to optimize their chances of success by bridging the demand-supply gap for specific cuisines on the Swiggy platform.
Adoption and Availability of the Dashboard
Swiggy shared that over 100 partners have already utilized the Network Expansion Insights dashboard. It is now accessible to all of Swiggy’s restaurant partners in a self-serve format. It enables them to leverage the tool for their expansion planning.
Competitive Landscape and Ongoing Innovations
The food delivery market in India is largely dominated by a duopoly between Swiggy and Zomato. As Swiggy and Zomato continue to vie for market share, they consistently introduce new measures to outdo one another.
In recent developments, Swiggy CEO announced the profitability of the company’s food delivery business as of March 2023. Zomato revealed that its business, excluding the quick commerce platform Blinkit, achieved positive adjusted EBITDA in Q4 FY23. Swiggy is also exploring the launch of a co-branded credit card in partnership with HDFC Bank. Zomato discontinued its earlier partnership with RBL Bank for a similar offering.
Swiggy unveiled WhatTo Eat, a feature for exploring food options based on mood and cravings. Ongoing innovations and competitive strategies enhance user experience and keep them ahead in the market.
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