Global tech company Mitgo has announced the launch of its Publisher Investments program, an innovative alternative finance service providing investment opportunities with a clear focus on the MENA market. Offering flexible terms, with or without equity, loans or credit and with an initial investment capital of $20 million USD, the program will continually expand as new applications are received.
Aimed primarily at projects working in the FinTech, smart shopping, gig economy, generative AI, HRtech, MarTech, Influencer and no-ads sectors, the program intends to help publishers solve one of the biggest issues they face: finance gaps and cash flow problems that stand in the way of growth.
Publishers applicable for investment could be an individual, platform or organisation. What’s important is that they have their own audience or access to one through traffic acquisition (e.g. contextual advertising), to which they promote advertisers’ goods or services and generate sales or lead actions for them. This may include publisher types like cashback services, browser extensions, content platforms, influencers and many others.
Applicants must also currently – or plan to through investment – earn more than 50% of their revenue from “cost per lead”, “cost per click”, “cost per sale” and other performance-based models. They should either already be working with Mitgo businesses Admitad and Takeads or with other affiliate networks or must be willing to provide statistics that demonstrate their project’s readiness to earn on the above models.
Successful candidates will be eligible to receive between $50,000 and $500,000 USD, funds which they can use to nurture their businesses, scale-up and grow. They will also gain access to personal strategic managers who will help them leverage the entire Mitgo ecosystem to their benefit.
MENA will be a key focus region for Publisher Investments, and Mitgo expects at least 10% of all investments to be made in local projects.
The creation of an investment service to aid publishers in bridging finance gaps seemed a natural step forward for Mitgo CEO Alexander Bachmann, someone whose career started as a publisher himself, more than 15 years ago.
“Their success is our success, which is why we’ll not only provide financial support, but also allocate time and resources into mentoring and coaching, as well as giving access to an extensive network of digital advertising contacts.” – Alexander Bachmann, CEO & Founder, Mitgo
The company has a long and successful history in investing, having already closed more than 30 investments, including projects such as Fairsavings ($500k+ invested) and Letyshops ($3 million+ invested).
Since the launch of Publisher Investments in June, Mitgo has already received 100+ applications, and actively invites MENA publishers to submit proposals for their projects.