Swiggy Launches ‘Learning Station’ To Help Partner Restaurants Grow Their Business

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Foodtech giant Swiggy on Wednesday (September 13) announced the launch of Learning Station, a digital learning academy aimed at supporting the growth of its restaurant partners. 

Integrated into the Swiggy Partner app, Learning Station offers content curated to meet the specific learning needs of restaurant partners at different stages of their engagement with Swiggy. 

In a statement, Swiggy said the platform offers short, simple, engaging, and easy-to-understand video content with focus on usage of tech tools, leveraging data for business growth, and mastering various aspects of restaurant operations.

The learning module covers topics such as refining menus to match changing preferences of customers, making effective advertising strategies, using discounts strategically to engage customers, among others.

Commenting on the initiative, Swapnil Bajpai, head of supply at Swiggy, said, “The Learning Station is a way for us to provide valuable resources and education to empower our partners. We’re fully committed to giving our partners the best support and opportunities to succeed.”

Swiggy said the launch of the new learning academy is aimed at helping partner restaurants boost online presence, choosing right advertisement campaigns and delivering outstanding customer experiences. Learning Station is accessible to all the 3,00,000 restaurant partners of the startup.

In July, Swiggy also launched a dashboard, Network Expansion Insights, to help restaurant partners on the platform plan their expansion. The launch of the dashboard came days after Swiggy’s rival Zomato rolled out a similar platform.

The food delivery market in India is largely a duopoly of Zomato and Swiggy. Amid the ongoing funding winter, the focus of investors and startups, including Zomato and Swiggy, is on profitability. While Zomato reported its first-ever profitable quarter in Q1 FY24, Swiggy claimed its food delivery business achieved profitability as of March 2023.

Swiggy also started levying a platform fee of INR 2 per food delivery order to shore up its top line, a move which was followed by Zomato later. 

In FY22, Swiggy’s net loss more than doubled to INR 3,629 Cr while operating revenue surged 124% to INR 5,704.9 Cr.

Swiggy has reportedly resumed the preparations for its initial public offering (IPO) and is eyeing a public listing next year.

The post Swiggy Launches ‘Learning Station’ To Help Partner Restaurants Grow Their Business appeared first on Inc42 Media.

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Sarthak Luthra
Sarthak Luthra
Hey, there! I am the tech guy. I get things running around here and I post sometimes. ~ naam toh suna hi hoga, ab kaam bhi dekhlo :-)

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Swiggy Launches ‘Learning Station’ To Help Partner Restaurants Grow Their Business

Foodtech giant Swiggy on Wednesday (September 13) announced the launch of Learning Station, a digital learning academy aimed at supporting the growth of its restaurant partners. 

Integrated into the Swiggy Partner app, Learning Station offers content curated to meet the specific learning needs of restaurant partners at different stages of their engagement with Swiggy. 

In a statement, Swiggy said the platform offers short, simple, engaging, and easy-to-understand video content with focus on usage of tech tools, leveraging data for business growth, and mastering various aspects of restaurant operations.

The learning module covers topics such as refining menus to match changing preferences of customers, making effective advertising strategies, using discounts strategically to engage customers, among others.

Commenting on the initiative, Swapnil Bajpai, head of supply at Swiggy, said, “The Learning Station is a way for us to provide valuable resources and education to empower our partners. We’re fully committed to giving our partners the best support and opportunities to succeed.”

Swiggy said the launch of the new learning academy is aimed at helping partner restaurants boost online presence, choosing right advertisement campaigns and delivering outstanding customer experiences. Learning Station is accessible to all the 3,00,000 restaurant partners of the startup.

In July, Swiggy also launched a dashboard, Network Expansion Insights, to help restaurant partners on the platform plan their expansion. The launch of the dashboard came days after Swiggy’s rival Zomato rolled out a similar platform.

The food delivery market in India is largely a duopoly of Zomato and Swiggy. Amid the ongoing funding winter, the focus of investors and startups, including Zomato and Swiggy, is on profitability. While Zomato reported its first-ever profitable quarter in Q1 FY24, Swiggy claimed its food delivery business achieved profitability as of March 2023.

Swiggy also started levying a platform fee of INR 2 per food delivery order to shore up its top line, a move which was followed by Zomato later. 

In FY22, Swiggy’s net loss more than doubled to INR 3,629 Cr while operating revenue surged 124% to INR 5,704.9 Cr.

Swiggy has reportedly resumed the preparations for its initial public offering (IPO) and is eyeing a public listing next year.

The post Swiggy Launches ‘Learning Station’ To Help Partner Restaurants Grow Their Business appeared first on Inc42 Media.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Sarthak Luthra
Sarthak Luthra
Hey, there! I am the tech guy. I get things running around here and I post sometimes. ~ naam toh suna hi hoga, ab kaam bhi dekhlo :-)

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