Myntra, the online e-commerce platform, is reportedly in the process of developing a new fee policy targeting customers with a high rate of product returns. The company aims to launch this policy ahead of the upcoming festive season, a period expected to witness a surge in sales.
Titled “return-as-a-service,” this policy follows Myntra’s recent implementation of a “Convenience Fee,” which ranged between Rs 199 and Rs 299 on orders placed by customers prone to high product returns. However, Myntra is now contemplating the possibility of reducing these fees and instead experimenting with a fee ranging from Rs 15 to Rs 30 per return for categorized customers after they exceed a specified number of returns.
Reports indicate that the “convenience fee” was applicable to approximately 2% to 5% of Myntra’s customer base, comprising roughly 50 million active users.
Throughout the year, Myntra has been diligently working to minimize the volume of returned orders. In addition to introducing higher fees for customers with “high return rates,” the company has also explored offering additional discounts to incentivize customers to exchange products instead of opting for full returns
