Apple considered buying Bing from Microsoft in 2018 as an alternative to using Google as its default search engine, according to testimony from Apple’s head of machine learning, John Giannandrea. The discussions included the possibility of a joint venture, with Microsoft willing to be “very flexible” in sharing revenue. However, Giannandrea ultimately found Google to be a better search engine for Apple’s users and doubted the feasibility of building its own search engine.
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Apple considered buying Bing: This may be the reason why the deal didn’t happen
Apple considered buying Bing from Microsoft in 2018 as an alternative to using Google as its default search engine, according to testimony from Apple’s head of machine learning, John Giannandrea. The discussions included the possibility of a joint venture, with Microsoft willing to be “very flexible” in sharing revenue. However, Giannandrea ultimately found Google to be a better search engine for Apple’s users and doubted the feasibility of building its own search engine.
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
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