Social media amplifies AR’s influence on beauty and fashion purchases in India: Study

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Meta has released findings from two studies on consumer behavior in India’s beauty and fashion sectors. The studies show that Instagram Reels plays a significant role in brand and product discovery. The beauty report reveals a shift towards online purchases, with 80% of shoppers discovering beauty brands on Meta platforms and 47% through Instagram Reels. The fashion study found that 97% of consumers discover fashion brands on Meta platforms, with 52% crediting Instagram Reels. Augmented reality and content made by Indian influencers also influence purchasing decisions.

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Social media amplifies AR’s influence on beauty and fashion purchases in India: Study

Meta has released findings from two studies on consumer behavior in India’s beauty and fashion sectors. The studies show that Instagram Reels plays a significant role in brand and product discovery. The beauty report reveals a shift towards online purchases, with 80% of shoppers discovering beauty brands on Meta platforms and 47% through Instagram Reels. The fashion study found that 97% of consumers discover fashion brands on Meta platforms, with 52% crediting Instagram Reels. Augmented reality and content made by Indian influencers also influence purchasing decisions.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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