This article discusses the resurgence of brick-and-mortar stores for big-ticket electronics, signaling a shift in consumer behavior post-pandemic. Smartphone and television sales online have declined, while the contribution of in-store purchases has increased. The return of the in-store experience is attributed to premiumization and narrowing price gaps between online and offline channels. On the other hand, e-commerce continues to thrive for fast-moving consumer goods (FMCG) due to quick commerce platforms. FMCG companies are seeing a 3-5% increase in e-commerce contribution, with alternate channels accounting for a quarter of total sales. While the trend favors quick commerce for essentials, discretionary purchases like apparel and electronics are correcting after a surge in online sales during the pandemic.
Source: The Times of India
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How what sells most on Amazon, Flipkart and other online shopping websites may be changing
This article discusses the resurgence of brick-and-mortar stores for big-ticket electronics, signaling a shift in consumer behavior post-pandemic. Smartphone and television sales online have declined, while the contribution of in-store purchases has increased. The return of the in-store experience is attributed to premiumization and narrowing price gaps between online and offline channels. On the other hand, e-commerce continues to thrive for fast-moving consumer goods (FMCG) due to quick commerce platforms. FMCG companies are seeing a 3-5% increase in e-commerce contribution, with alternate channels accounting for a quarter of total sales. While the trend favors quick commerce for essentials, discretionary purchases like apparel and electronics are correcting after a surge in online sales during the pandemic.
Source: The Times of India
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
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