- ByStartupStory | March 2, 2024
Cult, has launched the ‘Fit Creator Accelerator’ (FCA) campaign, geared towards establishing a community of fitness influencers, or ‘cultists.’ FCA extends a unique opportunity to nano, micro, and macro-influencers, inviting them to showcase their fitness content on Cult’s official social media platforms.
Prospective influencers are required to complete a comprehensive form detailing their fitness and content creation background. Following a rigorous screening process, the final stage involves evaluation by none other than Hrithik Roshan himself, a distinguished panelist for FCA. Six fortunate winners, handpicked by Hrithik Roshan, will constitute the inaugural batch of the FCA campaign.
The FCA initiative serves as a dynamic platform for influencers to craft and share engaging fitness content, securing visibility and indirectly amplifying their presence on personal social media accounts. Recognizing the challenges of organic reach in the current landscape, Cult is committed to nurturing and empowering new creators who align with their core beliefs and values.
In a strategic move, the Fit Creator Accelerator aims to build micro-communities that collectively contribute to ingraining fitness as a lifestyle for millions of Indians. As a proactive advertiser, Cult acknowledges the influential role of creators in effectively reaching target audiences. The brand firmly believes that empowering these influencers is pivotal to realizing their overarching mission.
