- The project combining video game competitions with educational activities will hold special events to mark the holy month of Ramadan.
- The MENA region is one of the fastest growing in the video games industry, both in terms of participation and revenue.
Dubai, United Arab Emirates, 19th March, 2024- During the holy month of Ramadan, Amazon UNIVERSITY Esports, the leading esports competition for university students, will be hosting a series of engaging activities to foster community connections and allow students to interact with influencers and content creators while enjoying their favourite games.
In its commitment to expanding participation, Amazon UNIVERSITY Esports welcomed participants from 10 new universities in the UAE, reflecting its commitment to inclusivity and broadening the talent pool within the esports community. The tournaments saw remarkable growth with over 120+ teams registering in the UAE and a total of 1,433 from the UAE participating, a 45% growth from the last season. This initiative is part of a global effort, with AUE impacting over 100,000 students across 26 countries and 2,600 universities. GGTech‘s engagement further amplifies this reach, boasting over 600,000 registered participants across various competitions.
Layali Ramadan with Amazon UNIVERSITY Esports
“Layali Ramadan” will bring special nights to Amazon UNIVERSITY Esports channels once a week throughout Ramadan. This innovative concept will feature multiple streamers playing together, showcasing popular games such as League of Legends, VALORANT, Among Us, and Pummel Party. Audiences can expect lively gameplay commentary and interaction with streamers and fellow viewers via chat.
Ramadan CUP Tournament
The Ramadan CUP Tournament will unite students from four countries in the MENA region, focusing on games like TFT and Clash Royale. This tournament not only connects students with global gaming activities but also provides an opportunity to engage with influencers and showcase their skills on a broader platform.
Fawazer Ramadan
“Fawazer Ramadan” introduces an interactive online event, “Share your Clip and Let the World Guess Your Rank,” during the holy month of Ramadan. Participants are invited to submit short gameplay clips from popular titles such as League of Legends or VALORANT. These clips will be showcased on dedicated platforms or social media channels, allowing viewers worldwide to guess the player’s rank based on their gameplay skills and strategies.
“With the esports industry projected to reach $1.6 billion in turnover by 2024, we’re excited to bring together students from diverse backgrounds to commemorate the holy month of Ramadan, fostering a promising gaming community,” said Mario Pérez, CEO at MENA Tech, the project’s organiser. “These activities aim to create memorable experiences and foster connections among students, influencers, and gaming enthusiasts alike.”
AUE and MENA Tech have recognised the burgeoning potential within the UAE’s gaming and esports market. Despite global trends, the MENA region’s gaming revenue saw a 6% increase in 2022, reaching $6.8 billion. This growth is largely attributed to the Middle East’s youthful demographic, with the UAE standing out for its gaming enthusiasm: 90% of adults are gamers, the highest percentage worldwide, and 23% game for more than 11 hours each week. Initiatives like Abu Dhabi’s ADGaming bolster this boom, with the city already being home to over 70 game developers and esports teams, and poised for further expansion.
For more information on Amazon UNIVERSITY Esports and its Ramadan activities, please visit universityesports.ae.
Amazon UNIVERSITY Esports is made possible thanks to the support of top-level publishers and brands such as Riot Games and Shahid.
