Apple likes Services revenue, so you should listen to this podcast, claims report

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Want to be featured on the App Store? Develop a new feature that uses Apple’s latest technologies. Looking for a similar featured spot on Apple Podcasts? Consider charging listeners for your podcast.

That’s according to Semafor at least, which cites multiple unnamed podcast executives who both claim that’s Apple’s criteria.

An executive at an independent podcast told Semafor that in recent months, when they asked the company how they could be promoted in the carousel, Apple leaders suggested that the show participate in the platform’s new subscription program. Another podcast exec told Semafor that while Apple Podcasts Subscriptions wasn’t a huge moneymaker for them, it was worth participating for the benefit of the podcast feed placement.

Come to think of it, the App Store seems to favor apps with paid subscriptions too. This officially-at-least unstated rule should surprise exactly no one. Apple openly loves its Services revenue.

Apple Podcasts as a service spent well over a decade without a direct monetization strategy. Encouraging podcasters to paywall content in Apple Podcasts (that may have already been paywalled using other methods) starting in 2021 has been a great feature for both podcasters and listeners.

The type of podcasts that Apple regularly promotes are typically huge revenue ships. Apple carved out a path to board that ship. The challenge for Apple, however, is boosting direct support revenue for podcasts. That’s because Apple is able to take a cut of that, but it can’t exactly make a claim to the big budget ad deals that support major podcasts.

Much like Apple, I also have an affinity for revenue so listen to my new podcast (it’s free) and support my sponsor (it’s worth it). Thanks, fam.

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We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Apple likes Services revenue, so you should listen to this podcast, claims report


Want to be featured on the App Store? Develop a new feature that uses Apple’s latest technologies. Looking for a similar featured spot on Apple Podcasts? Consider charging listeners for your podcast.

That’s according to Semafor at least, which cites multiple unnamed podcast executives who both claim that’s Apple’s criteria.

An executive at an independent podcast told Semafor that in recent months, when they asked the company how they could be promoted in the carousel, Apple leaders suggested that the show participate in the platform’s new subscription program. Another podcast exec told Semafor that while Apple Podcasts Subscriptions wasn’t a huge moneymaker for them, it was worth participating for the benefit of the podcast feed placement.

Come to think of it, the App Store seems to favor apps with paid subscriptions too. This officially-at-least unstated rule should surprise exactly no one. Apple openly loves its Services revenue.

Apple Podcasts as a service spent well over a decade without a direct monetization strategy. Encouraging podcasters to paywall content in Apple Podcasts (that may have already been paywalled using other methods) starting in 2021 has been a great feature for both podcasters and listeners.

The type of podcasts that Apple regularly promotes are typically huge revenue ships. Apple carved out a path to board that ship. The challenge for Apple, however, is boosting direct support revenue for podcasts. That’s because Apple is able to take a cut of that, but it can’t exactly make a claim to the big budget ad deals that support major podcasts.

Much like Apple, I also have an affinity for revenue so listen to my new podcast (it’s free) and support my sponsor (it’s worth it). Thanks, fam.

FTC: We use income earning auto affiliate links. More.



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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