Ola Eyes Fashion And Grocery Expansion With ONDC

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SUMMARY

Ola Mobility is eyeing a diversification of its ecommerce offerings on the back of ONDC collaboration

The company is working on giving its user base an option to purchase groceries, fashion and apparel via its app within a month

Ola has reportedly roped in Magicpin as its technology service provider

Bhavish Aggarwal led ridesharing unicorn Ola Mobility is eyeing a diversification of its ecommerce offerings on the back of Open Network for Digital Commerce (ONDC) collaboration. 

The company is working on giving its user base an option to purchase groceries, fashion and apparel via its app, as per an ET report. 

With an ONDC integration, the Ola app will get access to thousands of grocers and fashion and apparel brands across cities already on the network, the report added. The company has also roped in Magicpin as its technology service provider. 

Inc42 has reached out to ONDC for a confirmation of the development. The story will be updated if and when we get a response. 

It is pertinent to note that Ola first joined hands with the network when it piloted a food delivery platform in September 2023. While the company’s foodtech adventure was initially only restricted to its employees, it is now publicly available. In January, ONDC informed that Ola is live on the network in the food category as a buyer app. 

The company then deepened its ties with ONDC a couple of months later when it partnered with the network to offer last-mile logistics services for all categories, including food delivery, grocery shopping, and pharmaceuticals.

Ola’s new grocery and fashion adventure is expected to strengthen its logistics operations on ONDC. With its new foray, Ola will be taking on Pai Platforms (Paytm Ecommerce), Swiggy’s Instamart, Blinkit, among others. On the other hand, startups active in the fashion ecommerce category include  82°E, Beyoung, Snitch, among others.

Ola’s primary competitor for its ride-hailing business, Uber, also recently embarked on the ONDC route. In February, the company inked a pact with the network to explore integration with the network to expand its range of mobility offerings.

The startup’s horizontal expansion plans come at a time when it is shutting down parts of its ride-hailing business. Earlier this month, the company announced that it is shutting down its overseas ride-hailing business in the UK, New Zealand, and Australia. Ola had said that it plans on focusing on India, where there is an immense opportunity for expansion. 




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Ola Eyes Fashion And Grocery Expansion With ONDC

SUMMARY

Ola Mobility is eyeing a diversification of its ecommerce offerings on the back of ONDC collaboration

The company is working on giving its user base an option to purchase groceries, fashion and apparel via its app within a month

Ola has reportedly roped in Magicpin as its technology service provider

Bhavish Aggarwal led ridesharing unicorn Ola Mobility is eyeing a diversification of its ecommerce offerings on the back of Open Network for Digital Commerce (ONDC) collaboration. 

The company is working on giving its user base an option to purchase groceries, fashion and apparel via its app, as per an ET report. 

With an ONDC integration, the Ola app will get access to thousands of grocers and fashion and apparel brands across cities already on the network, the report added. The company has also roped in Magicpin as its technology service provider. 

Inc42 has reached out to ONDC for a confirmation of the development. The story will be updated if and when we get a response. 

It is pertinent to note that Ola first joined hands with the network when it piloted a food delivery platform in September 2023. While the company’s foodtech adventure was initially only restricted to its employees, it is now publicly available. In January, ONDC informed that Ola is live on the network in the food category as a buyer app. 

The company then deepened its ties with ONDC a couple of months later when it partnered with the network to offer last-mile logistics services for all categories, including food delivery, grocery shopping, and pharmaceuticals.

Ola’s new grocery and fashion adventure is expected to strengthen its logistics operations on ONDC. With its new foray, Ola will be taking on Pai Platforms (Paytm Ecommerce), Swiggy’s Instamart, Blinkit, among others. On the other hand, startups active in the fashion ecommerce category include  82°E, Beyoung, Snitch, among others.

Ola’s primary competitor for its ride-hailing business, Uber, also recently embarked on the ONDC route. In February, the company inked a pact with the network to explore integration with the network to expand its range of mobility offerings.

The startup’s horizontal expansion plans come at a time when it is shutting down parts of its ride-hailing business. Earlier this month, the company announced that it is shutting down its overseas ride-hailing business in the UK, New Zealand, and Australia. Ola had said that it plans on focusing on India, where there is an immense opportunity for expansion. 




Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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