cognizant: Explained: Why Cognizant changed its logo on online media channels in India

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Global IT and professional services major Cognizant Technology Solutions Ltd (Cognizant) has changed its logo on several of its social media profiles under the name “Innovate”.

The US-headquartered firm, which has over 70% of its employees in India, changed its symbol on their other social networking platforms such as X (formerly Twitter), LinkedIn and Instagram.

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It has also removed its logo from its India website.

This comes weeks after a Bombay High Court (HC) order restrained Cognizant from using its previous logo in India following an identical logo trademark dispute with Bengaluru-based Atyati Technologies Pvt Ltd.

Refusing to link the two developments, a Cognizant spokesperson said in a statement, “We are temporarily using ‘innovate’ as a header on our social media channels to commemorate the one-year anniversary of our Bluebolt innovation initiative.”

Mid April, the Bombay HC temporarily restrained Cognizant from using in India a trademark logo that is allegedly identical to the logo of Bengaluru-based Atyati Technologies, a tech firm that works with financial institutions.

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Further, the spokesperson added that the firm launched the campaign on April 21 on World Innovation Day and expect it to run through May.Last year in October, Atyati Technologies argued that it was surprised to learn that the defendant (Cognizant) was offering almost identical services relating to IT infrastructure, software development for banking and financial services, and consulting services under a mark/logo as its prominent, leading and essential feature.

Cognizant said, “We do not comment on sub-judice matters. Cognizant respects third party intellectual properties, while remaining committed to protecting its own business interest and IPs. The company will pursue legal remedies, as needed.”

A year ago, Cognizant introduced Bluebolt, a grassroots innovation program, for its global associates to devise and submit ideas with the goal of advancing clients’ success. Cognizant has received over 130,000 ideas in a year, and more than 23,000 ideas have been implemented so far, the company said in a release on April 25.

Cognizant said the Bluebolt program has delivered more than $150 million in estimated annualised cost savings for enterprises.

In India, Cognizant has about 250,000 employees of the total headcount at 344,400 as on March end 2024. Its global employee count reduced by 7,100 from a year ago and about 3,300 from the previous quarter.



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cognizant: Explained: Why Cognizant changed its logo on online media channels in India


Global IT and professional services major Cognizant Technology Solutions Ltd (Cognizant) has changed its logo on several of its social media profiles under the name “Innovate”.

The US-headquartered firm, which has over 70% of its employees in India, changed its symbol on their other social networking platforms such as X (formerly Twitter), LinkedIn and Instagram.

Elevate Your Tech Prowess with High-Value Skill Courses

Offering College Course Website
Indian School of Business ISB Product Management Visit
MIT MIT Technology Leadership and Innovation Visit
Indian School of Business Professional Certificate in Product Management Visit

It has also removed its logo from its India website.

This comes weeks after a Bombay High Court (HC) order restrained Cognizant from using its previous logo in India following an identical logo trademark dispute with Bengaluru-based Atyati Technologies Pvt Ltd.

Refusing to link the two developments, a Cognizant spokesperson said in a statement, “We are temporarily using ‘innovate’ as a header on our social media channels to commemorate the one-year anniversary of our Bluebolt innovation initiative.”

Mid April, the Bombay HC temporarily restrained Cognizant from using in India a trademark logo that is allegedly identical to the logo of Bengaluru-based Atyati Technologies, a tech firm that works with financial institutions.

Discover the stories of your interest


Further, the spokesperson added that the firm launched the campaign on April 21 on World Innovation Day and expect it to run through May.Last year in October, Atyati Technologies argued that it was surprised to learn that the defendant (Cognizant) was offering almost identical services relating to IT infrastructure, software development for banking and financial services, and consulting services under a mark/logo as its prominent, leading and essential feature.

Cognizant said, “We do not comment on sub-judice matters. Cognizant respects third party intellectual properties, while remaining committed to protecting its own business interest and IPs. The company will pursue legal remedies, as needed.”

A year ago, Cognizant introduced Bluebolt, a grassroots innovation program, for its global associates to devise and submit ideas with the goal of advancing clients’ success. Cognizant has received over 130,000 ideas in a year, and more than 23,000 ideas have been implemented so far, the company said in a release on April 25.

Cognizant said the Bluebolt program has delivered more than $150 million in estimated annualised cost savings for enterprises.

In India, Cognizant has about 250,000 employees of the total headcount at 344,400 as on March end 2024. Its global employee count reduced by 7,100 from a year ago and about 3,300 from the previous quarter.



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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