Instagram is sticking to short videos, says Adam Mosseri

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A creator asked me recently: “are we going to do longform video on Instagram?” The answer is no and I wanted to explain why.

We do a number of different things on Instagram but at the heart of it there are really two jobs. One: connecting you with friends. Two: helping you explore your interests, usually through shortfrom video.

It turns out that those two things are symbiotic. You see an amazing video that makes you laugh out loud from a comedian doing a bit, and you send it to someone who you know is going to laugh just as loud as you did. Or for me, I see a highlight of an amazing soccer goal or trick, and I send it to someone who I know loves soccer as much as I do. So these things are about connecting with friends over your interests. 

It turns out longfrom video is less symbiotic with these other jobs. If you watch a 10- or 20-minute video, you see less content from friends, you interact with your friends less, and you’re actually less likely to send that content or that video to a friend. So we’re not going to go after that business because it’s part of our core identity to connect people with friends and we don’t want to undermine that by going after longform video. 

We understand shortform video doesn’t always do that, but it can. We try and prioritize shortfrom video that does. So let me know down below the comments what you think. I’m sure there are going to be a lot of hot takes on this one. Peace.



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We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Instagram is sticking to short videos, says Adam Mosseri


A creator asked me recently: “are we going to do longform video on Instagram?” The answer is no and I wanted to explain why.

We do a number of different things on Instagram but at the heart of it there are really two jobs. One: connecting you with friends. Two: helping you explore your interests, usually through shortfrom video.

It turns out that those two things are symbiotic. You see an amazing video that makes you laugh out loud from a comedian doing a bit, and you send it to someone who you know is going to laugh just as loud as you did. Or for me, I see a highlight of an amazing soccer goal or trick, and I send it to someone who I know loves soccer as much as I do. So these things are about connecting with friends over your interests. 

It turns out longfrom video is less symbiotic with these other jobs. If you watch a 10- or 20-minute video, you see less content from friends, you interact with your friends less, and you’re actually less likely to send that content or that video to a friend. So we’re not going to go after that business because it’s part of our core identity to connect people with friends and we don’t want to undermine that by going after longform video. 

We understand shortform video doesn’t always do that, but it can. We try and prioritize shortfrom video that does. So let me know down below the comments what you think. I’m sure there are going to be a lot of hot takes on this one. Peace.



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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