To some degree, every business that has a presence on the web is in the content business — whether that’s for informing customers, finding new clients, or for SEO. That means managing the production of those texts and images, updating them, and potentially optimizing them for a search engine to index and rank. Since large language models (LLMs) are quite good at generating text, it’s no surprise (and unwelcome news for freelance copywriters) that businesses now expect their content operations tools to also generate text and images for them.
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