Bynder, an AI-powered Digital Asset Management (DAM) company, announced a series of AI innovations at the NRF retail show in New York. These advancements build on the company’s AI capabilities to help global brands create personalized content experiences across digital channels, according to the company.
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Natural Language Search functionality
The company revealed its new Natural Language Search functionality, which allows users to quickly find images by simply describing them in plain language, with support for all major languages. This advancement builds on Bynder’s existing suite of AI-driven tools, including similarity search, text-in-image recognition, and facial recognition, already used by over 500 global brands.
Duplicate Image Finder
Bynder also unveiled its next-generation Duplicate Image Finder, an AI-powered feature designed to detect and remove duplicate images from DAM systems. According to the company, this feature allows brands to streamline asset management with just a few clicks, ensuring an organised content library.
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CX Omnichannel solution
For retailers integrating video content into their omnichannel strategies, Bynder also showcased updates to its CX Omnichannel solution. The new capabilities include adaptive video streaming directly from the DAM, closed captioning support, and advanced performance analytics.
Murat Akyol, VP of Product at Bynder, emphasized the strategic value of the platform: “For brands that need to deliver content across a number of e-commerce platforms, Bynder’s full solution can transform, optimize and deliver targeted content experiences based on the channel and audience automatically. This in turn boosts return on investment, all while ensuring brand consistency, improved website performance and increase in conversions for e-commerce sites.”
“With our new AI functionalities, retailers can create further efficiencies within their marketing strategies and teams, all whilst boosting engagement by creating targeted content experiences across a number of different digital touchpoints,” Akyol added.
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According to the company, these new features, along with the set of GenAI capabilities already available in the Bynder platform, enable retailers to deliver exceptional content experiences at scale across a number of global e-commerce channels.
