SUMMARY
The urban FMCG sector, a key driver of India’s consumption narrative, has suffered a major slowdown in the mass-market segments through most part of 2024
Consumers, both in villages as well as in cities, have significantly cut down on non-food items
As Nirmala Sitharaman gears up for the Union Budget 2025-26 to be tabled on February 1, there is mounting anticipation that she will propose measures to stimulate consumption across the economy
The cry for a boost to revive India’s consumption story turns louder as…
