As part of the MoU, Amazon will support women-led businesses under Brand ARGA through its Saheli programme, offering training in digital marketing, performance marketing, product listing optimisation, and advertising strategies
Additionally, women entrepreneurs from the region will gain access to data-driven insights and metrics, helping them better understand customer preferences and market opportunities
Notably, 2024 was a year for women-led startups in India, with funding for these ventures seeing a significant surge. In the…