When cloud providers like Microsoft Azure and AWS launched cloud software marketplaces a decade ago, it opened up a new sales channel for software-as-a-service (SaaS) companies to get in front of potential enterprise customers. These marketplaces effectively enabled SaaS companies to bypass the traditional, lengthy sales cycles.
But rarely is the seller-side experience a walk in the park. Getting software listed on these marketplaces requires multiple engineers, and the overhead burden only increases as a company scales.
Jon Yoo and…