Why Uber gives up commission revenue on autorickshaw rides

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Dara Khosrowshahi, CEO of Uber, driving an electric three-wheeler during his India visit last year; image credit: Twitter

Synopsis

The global major was forced to adopt an unattractive revenue model championed by an unheralded local startup. But this is a strategically important shift for Uber.

Namma Yatri’s launch of an open mobility platform in November 2022 was deceptively humble. Two years down the line, the disruptive revenue model that the small startup introduced resulted in the end of an industry practice in an important ride-hailing category….



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Why Uber gives up commission revenue on autorickshaw rides


Dara Khosrowshahi, CEO of Uber, driving an electric three-wheeler during his India visit last year; image credit: Twitter

Synopsis

The global major was forced to adopt an unattractive revenue model championed by an unheralded local startup. But this is a strategically important shift for Uber.

Namma Yatri’s launch of an open mobility platform in November 2022 was deceptively humble. Two years down the line, the disruptive revenue model that the small startup introduced resulted in the end of an industry practice in an important ride-hailing category….



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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admin
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