When Zomato announced that it would become Eternal, it kinda flipped a switch. The group became bigger than Zomato. It’s hard to believe that the name first came up in 2022, and has taken three years to become reality.
But this was also an opportunity for Deepinder Goyal to kickstart the next phase of evolution for Zomato, so it’s not just about a name.
If Zomato 1.0 was just Zomato, Zomato 2.0 meant Blinkit and District, Zomato 3.0 needs to be something bigger than just a rebranding. And that’s where this week’s announcement of…