What’s MasterChow’s Saucy Plan To Dominate The Indian Ready-To-Cook Market?

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SUMMARY

Making restaurant-style Asian meals effortless at home with authentic, easy-to-cook sauces, noodles, and condiments

When engineer Vidur Kataria returned to India from the UK in 2014, he longed for authentic Chinese flavours but found them mostly confined to five-star hotels or select eateries. 

Seeing a gap in the market, he teamed up with his childhood friend Sidhant Madan to launch Wok Me, a QSR chain, in 2016. The business grew to six outlets, but the pandemic forced them to shut it down. Even after closing,…



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What’s MasterChow’s Saucy Plan To Dominate The Indian Ready-To-Cook Market?


SUMMARY

Making restaurant-style Asian meals effortless at home with authentic, easy-to-cook sauces, noodles, and condiments

When engineer Vidur Kataria returned to India from the UK in 2014, he longed for authentic Chinese flavours but found them mostly confined to five-star hotels or select eateries. 

Seeing a gap in the market, he teamed up with his childhood friend Sidhant Madan to launch Wok Me, a QSR chain, in 2016. The business grew to six outlets, but the pandemic forced them to shut it down. Even after closing,…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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