SUMMARY
Revolutionising everyday fashion with simple, high-quality clothing that blends sustainability with effortless style
In an era of fast fashion and mass consumerism, where choice often leads to confusion rather than convenience, simplicity is becoming a rare luxury. The fashion industry, known for its wasteful practices, has long ignored the need for mindful consumption.
Recognising this gap, childhood friends Akshay Shivpuri and Mahesh Tekwani set out to create a brand that embodies minimalism, sustainability, and…
