What’s Driving Airtel, Reliance Jio, and Vodafone Idea to Launch Special Cricket Data Packs?

March 21, 2025

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What's Driving Airtel, Reliance Jio, and Vodafone Idea to Launch Special Cricket Data Packs?
Indian telecom companies Bharti Airtel, Reliance Jio, and Vodafone Idea (Vi) started launching special cricket data packs just ahead of the Indian Premier League (IPL) 2025, set to begin on Saturday, March 22. This is mainly due to the massive popularity of cricket in India, especially during tournaments, and telcos want to capitalise on the opportunity that cricket fever provides.

Also Read: Airtel, Jio, and Vodafone Idea: Data Usage Trends and ARPU in Q3FY25

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