SUMMARY
Crafting wellness-focussed, non-bitter tea alternatives that redefine traditional tea drinking for modern consumers
The emergence of D2C brands like Vahdam, Chaayos, Teafit and Tea Trunk has certainly set off a storm in the quintessential Indian tea cup, reshaping the consumer preference. The booming market, which is likely to reach $14.7 Bn by 2032, sees a surge in demand for functional and wellness-oriented teas. While green tea has long been the go-to healthy option, its bitterness and caffeine content have left…
