- ByStartupStory | April 14, 2025

Sustainable luggage brand Uppercase announced on Monday that ace cricketer Jasprit Bumrah has joined the company as an investor, marking a significant leap in their partnership. Previously associated as a brand ambassador, Bumrah now joins the company’s cap table and will play an active role in shaping Uppercase’s future product offerings.
As part of the collaboration, the company revealed plans to launch a new premium product line—co-created with Bumrah—that will include…