Return on ad spend (ROAS) is a common metric or key performance indicator for paid search campaigns. PPC managers and digital marketing executives have been using it for a long time.
In fact, it isn’t even novel to just digital marketing.
While calculating and connecting the dots with attribution for full end-to-end digital marketing is ideal, using ROAS within PPC and SEM specifically can be powerful as a quality metric that scales.
ROAS is a pretty straightforward equation to calculate on the surface.
Return on ad spend = total revenue generated…