Just under one month ago, on July 23, 2025, Amazon vanished from Google Shopping ads overnight.
No trial, no warning, no phased retreat. One of the biggest advertisers on the platform simply stepped back, leaving a noticeable gap in auctions.
For many retailers, this shift opened the door to new opportunities. It’s tempting to think they would breathe easier: less competition, lower costs, more conversions.
But as Fred Vallaeys puts it, the reality is more nuanced: “more volume, less value.”
Optmyzr’s study eludes that those opportunities…
