Meta is bringing new facial recognition tools to the UK, EU and South Korea

September 30, 2025

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Meta is of facial recognition in Europe, the UK and South Korea to crack down on accounts that impersonate public figures. The new facial recognition-powered safety features are now live on Facebook in the regions and will expand to Instagram in the coming months.

The technology was initially put to use last year starting in the US, helping to identify ads that fraudulently use a celebrity’s likeness as well as to help people regain access to hacked accounts. Public figures opt in to this program in…

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Meta is bringing new facial recognition tools to the UK, EU and South Korea

September 30, 2025

, Published By Engadget

Meta is of facial recognition in Europe, the UK and South Korea to crack down on accounts that impersonate public figures. The new facial recognition-powered safety features are now live on Facebook in the regions and will expand to Instagram in the coming months.

The technology was initially put to use last year starting in the US, helping to identify ads that fraudulently use a celebrity’s likeness as well as to help people regain access to hacked accounts. Public figures opt in to this program in…

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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