Earthful, a clean-label plant-based nutrition brand, has raised INR 26 Crore in its Pre-Series A funding round led by Fireside Ventures and V3 Ventures. Atrium Angels also participated in the round, reflecting strong investor confidence in Earthful’s fast-growing presence in the nutrition category and its long-term market potential.
Founded by sisters and IIT alumni Veda Gogineni and Sudha Gogineni, Earthful is building natural solutions designed to make nutrition less intimidating, with a strong focus on menopausal women’s health needs. They are the first Indian brand to make multivitamins customised for menopausal women combining vitamins, minerals, and herbs. They have also innovated in the fast – growing protein category with only 6-7 ingredients from only plants.
In the last two years, Earthful has built a customer base of over 2 lakh consumers, driven by strong repeat purchases and growing trust in its approach of the “Nothing but Nature” philosophy. Today, its portfolio includes daily multivitamins formulated to bridge nutrition gaps across age groups, multi-flavoured Plant Protein, along with targeted solutions for Skin, Hair, and Sleep.
The funds raised will help Earthful deepen its product portfolio for women’s health, along with team expansion in Hyderabad and Mumbai to support its next phase of growth.
Commenting on the fundraise, Veda Gogineni, Co founder, Earthful, says, “Sudha and I started Earthful to challenge the unclean nutrition industry which was harming consumers rather than doing good. With this investment, we want to expand our portfolio, grow deeper into Bharat and build a movement where people know that their nutrition shouldn’t be intimidating, and should have nothing, but nature in it!”
Arjun Vaidya, Co-founder, V3 ventures said, “I’ve known Earthful’s story since 2021. I believe India is going through an important moment in preventive supplements, and what drew us to Earthful was their pursuit of honest nutrition – simple labels, transparent formulations, and a mission rooted in Nothing but Nature. Customers are looking for this now. We also appreciated their focused commitment to women’s wellness. My mother has been a customer of their plant protein for years because she felt it truly spoke to her needs. We’re very excited about Veda and Sudha’s clarity of vision and where this journey goes from here.”
Meanwhile, Ankur Khaitan, Principal, Fireside Ventures further commented, “At Fireside, women’s health has been a core focus of our investment thesis and menopause is one of the fastest growing white spaces in this category. Earthful embodies this opportunity with Veda and Sudha’s deep consumer insight and authentic vision to redefine how women experience this journey. We are thrilled to partner with them on their mission to bring care and confidence to millions of women.”
Earthful, previously featured on Shark Tank, and raised USD 1 million from marquee angels and family offices. The brand has grown over 3X in the last financial year, driven primarily by repeat purchases and strong word of mouth.
