For years, many advertisers treated product feeds as a channel task tied mainly to Shopping campaigns.
If you were running Shopping ads, feed optimization likely got attention. If you weren’t, it often slipped behind priorities for the PPC campaigns you were running.
Now, that approach is starting to show its age.
Google’s recent Ads Decoded podcast episode suggests that mindset may need to change. Product data was discussed in connection with free listings, AI-powered search experiences, YouTube formats, Lens, virtual try-on, and newer…

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