It won’t surprise anyone that most advertisers are hesitant to use auto-generated creative from ad platforms. Auto-generated ads fall into the following categories:
- Customer-in-the-loop (CITL): Assets are generated based on inputs like a website URL or a user prompt. The advertiser always has a choice as to whether or not they want to include these assets in their campaigns.
- Dynamic composition: Ads are composed at serving time in different formats based on existing groups of assets, with performant winners selected and scaled (i.e., how…

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