D2C luggage brand Nasher Miles has signed eminent cricketer Rishabh Pant as its brand ambassador. The collaboration exemplifies Nasher Miles’ dedication to creating stylish, colourful luggage that enhances travel experiences.
The brand’s dedication also coincides with Rishabh’s vibrant and quirky fashion sense, which is evident in Nasher Miles’ bags and designs. As part of the agreement, the brand intends to run digital advertisements featuring the famous cricketer in order to reach a previously untapped target audience.
Nasher Miles aims to make a difference in the incumbent market as a challenger brand. In this context, the brand resonates with Rishabh Pant, who has risen to prominence through sheer hard work, perseverance, and his distinct playing style. And the fact that he has done so with the help of those who have supported him throughout his journey while remaining true to his roots is endearing.
“In India, cricket cuts across all age groups, segments, and geographies,” says Lokesh Daga, Founder & CEO of Nasher Miles, “and Rishabh is a well-known Indian wicketkeeper batsman.” His unconventional playing style and ‘never give up’ attitude have helped him stand out from the crowd. Given this, we chose Rishabh Pant to be the face of our brand. Nasher Miles wishes to be the consumer’s travel partner through their ups and downs. We hope to reach a larger audience from Tier 1, 2, and 3 cities, as well as beyond, through this fruitful collaboration with Rishabh.”
“I am thrilled to be the face of Nasher Miles, and I adore what they are doing as a new-age brand to assist modern consumers in flaunting their colourful luggage bags with stunning airport looks.” I completely agree with the brand’s mission of making travel more enjoyable, efficient, and memorable by offering a wide range of affordable travel bags and accessories. “I am excited to be a part of the brand’s journey and look forward to contributing to its success in any way I can,” Rishabh Pant said.
