Snapchat introduces Sponsored Snaps in India, AJIO becomes first brand to join

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Snapchat, on Wednesday, introduced Sponsored Snaps in India, a new advertising format that allows brands to engage users directly through their Chat inbox.

Fashion e-commerce platform AJIO is the first brand in the country to adopt this feature, using it to showcase its latest fashion collections to Snapchat’s audience.

Sponsored Snaps are designed to help brands build awareness, drive engagement, and encourage conversions within a single ad placement. By appearing in the Chat inbox, these ads offer high visibility while maintaining a seamless user…



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We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Snapchat introduces Sponsored Snaps in India, AJIO becomes first brand to join


Snapchat, on Wednesday, introduced Sponsored Snaps in India, a new advertising format that allows brands to engage users directly through their Chat inbox.

Fashion e-commerce platform AJIO is the first brand in the country to adopt this feature, using it to showcase its latest fashion collections to Snapchat’s audience.

Sponsored Snaps are designed to help brands build awareness, drive engagement, and encourage conversions within a single ad placement. By appearing in the Chat inbox, these ads offer high visibility while maintaining a seamless user…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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