Can FREECULTR Outpace Jockey In India’s Innerwear Segment?

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SUMMARY

Offering innerwear crafted from bamboo and organic cotton blends for breathability, durability, and ultra-soft wearability

After serving Fortis Healthcare for over a decade, leading cross-functional roles in operations, ERP implementation, processes, data management, and pricing, Harshit Vij decided to channel his entrepreneurial dream towards a problem that long-awaited a solution – the lack of premium-yet-accessible innerwear in India. 

He noticed that underwear or innerwear was often treated as an afterthought…



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Can FREECULTR Outpace Jockey In India’s Innerwear Segment?


SUMMARY

Offering innerwear crafted from bamboo and organic cotton blends for breathability, durability, and ultra-soft wearability

After serving Fortis Healthcare for over a decade, leading cross-functional roles in operations, ERP implementation, processes, data management, and pricing, Harshit Vij decided to channel his entrepreneurial dream towards a problem that long-awaited a solution – the lack of premium-yet-accessible innerwear in India. 

He noticed that underwear or innerwear was often treated as an afterthought…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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