Offering innerwear crafted from bamboo and organic cotton blends for breathability, durability, and ultra-soft wearability
After serving Fortis Healthcare for over a decade, leading cross-functional roles in operations, ERP implementation, processes, data management, and pricing, Harshit Vij decided to channel his entrepreneurial dream towards a problem that long-awaited a solution – the lack of premium-yet-accessible innerwear in India.
He noticed that underwear or innerwear was often treated as an afterthought…

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