Indian investech platform Zerodha has announced a joint venture with investech platform smallcase to enter the mutual fund business through the launch of its asset management company (AMC). Zerodha founder Nithin Kamath announced the collaboration on Twitter, citing smallcase’s experience in building investment products as a key factor in the partnership.
Zerodha received an in-principle approval from the Securities and Exchange Board of India (SEBI) in September 2021 to start its asset management company. With the launch of its low-cost passive mutual fund products, the company hopes to attract a wider range of investors in India.
The partnership with smallcase is not Zerodha’s first collaboration with an investech platform. The company’s successful Kite Connect APIs allowed startups to build on top of its broking services, leading to the creation of Rainmatter and its first partnership with smallcase.
The move into mutual funds is part of Zerodha’s broader strategy to diversify its business and expand its product offerings. The company has been one of India’s fastest-growing online brokers, with over 5 million clients as of January 2022.
The joint venture with smallcase is expected to strengthen Zerodha’s position in the Indian investment market and offer customers a wider range of investment options. With the rise of investech platforms in India, the partnership between Zerodha and smallcase is likely to pave the way for further collaboration and innovation in the industry.
