What was the vision behind Uber? Its marquee founder, Travis Kalanick, once said the concept was a “cross between lifestyle and logistics”. Little did he know that three IITians — Pranav Goel, Vikas Chaudhary and Uttam Digga — would actually ‘uberise’ logistics and set up Porter
to serve the on-demand, hyperlocal supply chain.
The year was 2014, when quick commerce was unheard of, and ecommerce giants like Flipkart, Myntra or Snapdeal did not promise time-bound deliveries at scale (read: 24-48 hour windows). But the seeds of change…