Restaurants listed on food delivery platforms such as Zomato and Swiggy have begun charging consumers 10% more than the prices listed on their menus in their stores.
According to Mint, citing a Jefferies report, the restaurants are citing higher commissions and promotional charges as the reason for the price increase. According to the report, foodtech behemoths like Zomato and Swiggy were forced to raise take-out prices due to a greater emphasis on profitability. It eventually prompted restaurants to implement differential pricing, while packing and delivery fees remained exorbitant. The report is based on survey results from the brokerage firm, which polled 80 restaurants in the top eight cities. It compared their online and offline prices as a method.