SEO died a thousand times only this year, and the buzzword that resonates across every boardroom (and let’s be honest, everywhere else) is “AI.”
With Google releasing several AI-powered views over the past year and a half, along with the latest take on its own SearchGPT rival AI Mode, we are witnessing a traffic erosion that is very hard to counteract if we stay stuck in our traditional view of our role as search professionals.
And it is only natural that the debate we keep hearing is the same: Is AI eventually going to take our jobs? In a…